In an effort to address favorable attitudes toward underage drinking and youth substance use in our communities, the MVPHC has worked with prevention staff in 7 cities/towns and a marketing consultant to create a social marketing campaign targeting parents/guardians of middle-school aged youth in our region. After a comprehensive assessment of beliefs, attitudes, and behaviors among parents/guardians in our region, we created a 3-pronged campaign to encourage parents/guardians to take action when it comes to talking to their children about alcohol and other drugs. We call this campaign “Prepare yourself. Prepare you kid. Pass it on.”

Follow the links below to find more on how to prepare yourself for the conversation, prepare your kid with information, and pass it on to other parents and adults in your community.

Once you’ve taken a look around, we would love your feedback on the campaign and as we prepare to release new images & messages! Please click here to complete our two minute survey! Thank you!

Prepare Yourself:

Everything YOU Need to Know - click this link to view our 5 parent/guardian training videos with prevention tips for every age & stage of your child’s development

“What you need to know about vaping & e-cigarettes” - recorded presentation and Q & A by Nicholas Chadi, M.D. specializing in Adolescent Medicine at Boston Children’s Hospital

“Substance Use + Mental Health in Teens and Young Adults” - Guide to recognizing and addressing co-occurring disorders

“Talk. They hear you.” SAMHSA

Parent–Child Connectedness

Talk with your teen about e-cigarettes

Skills to Help Your Child and Family Heal

How to Address Underage Drinking

Marijuana: Facts Parents Need to Know

Family Checkup: Positive Parenting Prevents Drug Abuse

Drugs, Brains, and Behavior: The Science of Addiction

Keep Connected

A Rethink of the Way We Drink

Prepare Your Kid(s):

Prevention Tips for Every Age

How to talk about alcohol at every age/stage

Why to Have the Alcohol Talk Early

How to Talk With Your Teen

When You Discover Teen or Young Adult Drug Use: Set Limits & Monitor

Preventing Teen or Young Adult Drug Use: How to Talk With Your Child

Pass it On:

Connect with other parents at our local community events!

Getting to Know Your Child’s Friends: Tips for Parents

The Introverted Dad’s Guide to Talking to Other Parents

How to Talk to Other Parents About Their Child: New Rules for the Digital Age

Making Friends With Your Kids’ Friends’ Parents

When Parents Have Different Technology Rules